For business owners who find themselves driving all marketing decisions while their team handles implementation…
What If You Could Build a Marketing Department That Delivers More (And Better) Results By Combining AI Efficiency With Elevated Team Capabilities… Without Adding Headcount Or Sacrificing Quality?
You know your marketing team could deliver more value. Creating better assets that drive real results. Making strategic decisions confidently. Scaling your marketing output effectively.
But instead? You’ve become the marketing bottleneck – even though that was never the plan.
Every campaign needs your input. Every strategic decision flows through you. Your capable team handles implementation, but you’re still driving all the marketing decisions.
The result? Sub-par campaign performance, missed opportunities, and a team executing tasks when they could be driving results – all while your business needs more marketing than your current approach can produce.
And here’s the real kicker: The more your business grows, the worse this bottleneck becomes.
Every new initiative requires your strategic input. Every campaign needs your review. Your marketing team is capable, but they’re trapped in an implementation cycle – waiting for your decisions, your approval, your direction. Meanwhile, your involvement in marketing is preventing you from focusing on broader business growth.
Remember when you hired your marketing team? You envisioned them taking marketing off your plate. Running campaigns that drive growth. Making strategic decisions that move the business forward. Now you’re more involved in marketing than ever – reviewing every decision, directing every strategy, becoming the very bottleneck that’s limiting your marketing department’s success.
You’re trapped in the business owner’s paradox: You need your marketing team to drive results independently, but they’re stuck waiting for your input… and you’re too busy providing that input to give them the resources and training they need to step up strategically.
And now? AI is transforming marketing faster than ever. You see other businesses using it, scaling their marketing without adding headcount. But implementing AI requires strategic decisions – decisions that currently all flow through you.
And here’s what makes this moment even more critical: Your business needs more marketing output than ever, but your current approach can’t scale. Your team is capable of more, but they’re stuck in implementation mode. You need to break this cycle before it limits your business growth.
You know you need to implement AI strategically.
But how can you step back from marketing decisions long enough to make that happen? Between campaign reviews, strategic planning, and the constant need for your input?
The truth is, if something doesn’t change soon:
- You’ll remain the marketing bottleneck
- Your team will stay stuck in implementation mode
- Your marketing output will stay capped
- Your business growth will be limited
- That vision of a self-driving marketing department? It’ll remain just that – a vision
- And worst of all? You’ll keep being pulled into marketing decisions when you should be focusing on business growth
But imagine a different future…
You start your day focused on business growth, not marketing decisions. Opening up your business dashboard to see your marketing team driving real results independently – making strategic decisions and scaling output effectively. No more bottlenecks.
Because now you have a secret weapon: an AI-powered marketing department that combines enhanced team capabilities with efficient production systems.
Those campaigns your team is running? Strategically sound, not waiting for your review. The marketing decisions they’re making? Confident and results-driven, not dependent on your input. Your marketing output? Scaling efficiently, not limited by current capacity.
This isn’t about replacing your team’s expertise – it’s about elevating it. While AI handles the production work, your team is:
- Making strategic decisions independently
- Driving campaign results effectively
- Scaling marketing output efficiently
- Optimizing assets for better performance
- Maintaining consistent quality
- Finally operating at their full capability
Best of all? You’re becoming the business leader you need to be. Because now you have a marketing department that truly runs itself – transforming from a bottleneck into a growth engine.
No more constant reviews. No more strategic dependence. Just a high-performing marketing department that delivers results while you shape the future of your business.
Now, you might be thinking…
“I’ve tried stepping back before – the quality suffered.”
Here’s the truth: It’s not about completely removing yourself – it’s about giving your team the right system and tools to maintain quality while making strategic decisions. When you combine AI efficiency with elevated team capabilities, you can maintain standards without being the bottleneck.
“My team isn’t ready for strategic decisions.”
Actually, your team is probably more capable than you realize. They’re stuck in implementation mode because that’s all they’ve been enabled to do. With the right system and tools, they can step up strategically while AI handles the production work – freeing their capacity for higher-level thinking.
“Won’t AI make my team less valuable?”
The opposite is true. AI handles the production work so your team can focus on strategy and optimization. Their value increases as they shift from task execution to driving results. This isn’t about replacing your team – it’s about elevating their impact.
“I don’t have time to implement a new system.”
That’s exactly why you need this. You’re stuck in the marketing bottleneck because you don’t have a system that enables your team to operate independently. The time you invest in implementing this system will free you to focus on your role as visionary leader.
The reality is, AI isn’t going away. The question isn’t whether to adapt – it’s whether you’ll use it to transform your marketing department into a true growth engine now, or watch other businesses do it first.
So how do you make this transformation happen?
You could spend months researching AI tools and implementation strategies, trying to figure out what works while remaining stuck in the marketing bottleneck. Getting increasingly frustrated as your team continues to wait for your input on every decision.
You could piece together training resources for your team, hoping to elevate their strategic capabilities while still reviewing every campaign. (Good luck finding time for that while managing all marketing decisions!)
Or you could keep driving every marketing decision yourself, watching other businesses build self-sufficient marketing departments while you remain trapped in day-to-day marketing operations.
The reality is, as AI tools become more accessible, businesses are splitting into two categories:
- Those whose marketing departments can’t scale without adding headcount and budget
- Those whose marketing departments are multiplying their output and impact through AI, while maintaining current team size and costs
Your business needs a marketing department that can scale without your constant involvement. But you can’t build that while you’re stuck reviewing every decision.
But there’s a better way.
Introducing the AI-Powered Marketing Department
Your complete system for building a marketing team that drives results independently – combining AI efficiency with elevated strategic capabilities to scale output without adding headcount.
This isn’t just another course about AI tools. This is your complete roadmap for:
- Enabling your team to make strategic decisions
- Implementing AI efficiently across your department
- Maintaining quality without constant oversight
- Scaling marketing output effectively
- Building true marketing independence
Built specifically for business owners who want to transform their marketing department from a bottleneck into a growth engine, this system gives you everything you need to make that transformation happen.
Hi, I’m Lauren Pawell, founder of Bixa Media and creator of the AI-Powered Marketing Department.
The impact? Frustrated team members who can’t grow into their full capabilities, declining performance as decisions get delayed, and eventually, the loss of top talent who seek opportunities where they can have more strategic impact.
When AI tools started emerging, I saw both the opportunity and the challenge. Like many businesses, our first attempts were frustrating. Generic outputs. Inconsistent quality. Hours wasted trying to get usable results.
But I knew there had to be a better way. So I dove deep into understanding exactly what makes AI work for real marketing departments. Not just theory or generic prompts – but actual, practical systems that enable teams to drive results independently.
The result? A complete system for building AI-powered marketing departments that scale output efficiently and effectively. One that’s helped our clients:
– Transform marketing bottlenecks into growth engines
– Enable teams to drive results independently
– Scale marketing output without adding headcount
– Maintain quality while reducing oversight
– Free leadership up to focus on vision
Now I’m sharing this exact system with business owners who want to make the same transformation – building marketing departments that multiply output and impact while maintaining current team size and costs.
Inside the AI-Powered Marketing Department, you’ll get everything you need to transform your marketing team into an AI-powered growth engine:
Complete Frameworks for Every Major Marketing Asset
- Email sequences and newsletters that drive engagement
- Social media content that builds authority
- Landing pages that convert
- Blog posts that attract traffic
- Website copy that works
- And more…
For each type of asset, your team will learn:
- The strategic principles behind what works and why
- Exactly what inputs create high-quality outputs
- How to maintain brand standards consistently
- What elements to optimize for better results
- Where to focus for maximum impact
- Real examples showing what goes in and what comes out
- Templates ready for immediate implementation
Comprehensive Department Implementation
Your team will master:
- Marketing campaigns that convert
- Strategic decision-making processes
- Quality control systems
- Resource optimization
- Brand consistency at scale
Department-Wide Training & Systems
Learn exactly how to:
- Implement AI efficiently across your team
- Maintain quality without constant oversight
- Scale output without adding headcount
- Enable strategic decision-making
- Measure and optimize results
Plus, your entire team (up to 15 people) gets access to all future updates as AI capabilities evolve – ensuring you stay ahead of the curve without having to figure it out yourself.
Here’s exactly how the AI-Powered Marketing Department works:
Module 1: Master the Foundations
First, your team will learn the core principles that make AI work for marketing departments. This isn’t about theory – it’s about building a system that drives results. You’ll discover:
- How to implement AI effectively across your department
- The secret to maintaining quality at scale
- Why most AI implementations fail (and how to succeed)
- Essential frameworks that ensure team-wide success
Module 2: Creating Marketing Assets with AI
This is where you’ll transform your marketing production. For every major marketing asset, your team gets:
- Step-by-step guidance for creating high-quality outputs
- Real examples showing exactly what goes in and what comes out
- Templates ready for immediate implementation
- Strategic optimization points for maximum impact
Your team will master:
- Marketing campaigns that convert
- Strategic decision-making processes
- Quality control systems
- Resource optimization
- Brand consistency at scale
Module 3: Measuring & Optimizing Your Department
Here’s where you ensure sustainable success:
- Setting up department-wide measurement systems
- Quality control processes that work
- Optimization strategies for better results
- Resource management for maximum efficiency
Every lesson is designed for immediate implementation across your department. This isn’t about theory – it’s about transforming your marketing department into an AI-powered growth engine, multiplying output and impact while maintaining current team size and costs.
Common Questions
About the AI-Powered Marketing Department:
How is this different from other AI marketing courses?
Most AI marketing courses focus on individual tools or theoretical concepts. This is different. The AI-Powered Marketing Department is built specifically for businesses that want to implement AI across their entire marketing department – giving you everything needed to scale output and impact while maintaining current team size and costs.
You’ll get actionable tutorials for every tool, plus the strategic frameworks that enable your team to drive results independently. No fluff, no theory, just practical implementation your entire department can use immediately.
Do we need prior AI experience?
No – this course is designed for marketing teams at any AI knowledge level. Whether your team has never used AI or is already experimenting with tools like ChatGPT, the tutorials start with the fundamentals and advance to practical applications. Your team will learn both the ‘how’ and the ‘why’ of effective AI implementation.
How long will it take to implement across our department?
The training is entirely self-paced, so your team can move through it as quickly or gradually as works best for your organization. Since you have lifetime access, there’s no pressure to rush through the content. Teams can return to any section as needed and review tutorials when implementing new strategies.
The modules are designed so teams can start with what’s most relevant to their immediate needs. Need to improve social media content? Start there. Want to enhance email campaigns? Jump to that section.
What kind of results can we expect?
You’ll see immediate improvements in both output and quality. Tasks that used to take hours can often be completed in minutes – like creating social media content for the entire month in under an hour, or drafting email campaigns in a fraction of the usual time.
More importantly, your team will develop strategic capabilities, giving them the confidence to drive results independently while maintaining consistent quality.
What technology or tools do we need?
Inside the course, you’ll find recommendations for AI tools at various price points to fit different budgets. The tools we recommend are selected based on their ROI – each one will pay for itself quickly through increased output and efficiency.
What happens when new AI tools are released?
The AI landscape is constantly evolving, and so does this course. As new AI tools emerge and existing ones update their features, we regularly refresh the course content to keep your team current.
Your lifetime access includes all these updates at no additional cost. When we add new tutorials, tools, or strategies, your entire team gets immediate access – ensuring you stay ahead of the curve without any extra investment.
Why do you offer both individual and team pricing?
We know every organization has different needs and budgets. Individual Access is perfect for businesses testing AI implementation or those with small marketing teams.
But we’ve intentionally priced Department Access to make it a no-brainer for businesses with marketing teams – it’s less than the cost of five individual licenses. Why? Because we’ve seen firsthand that organizations get the best results when their entire marketing department is working from the same playbook and implementing these tools together.
Plus, with Department Access, you never have to worry about who gets access and who doesn’t. Your entire marketing team (up to 15 people) can learn and implement together, ensuring consistent quality and results across all your marketing initiatives.
How does the team access work?
With Department Access, your entire marketing department (up to 15 people) gets access to the course. There’s no need to purchase individual licenses or manage multiple logins – everyone on your marketing team can access the materials simultaneously.
We’ll email you after your purchase is made and request the emails for your team members. In the future, if you want to swap out one member login for another, all you have to do is ask.
Each team member will have their own login, allowing them to track their progress independently while working from the same comprehensive resource library.
Who should consider the Department Access + Coaching package?
The coaching package is ideal for businesses who want to fast-track their AI implementation and get personalized guidance on their specific challenges. During our two 90-minute coaching calls, we’ll tackle your unique situations, workflows, and opportunities.
This option is particularly valuable if you:
- Want to avoid common AI implementation pitfalls
- Have specific marketing challenges you need to solve
- Need help getting buy-in from your team
- Want to customize AI workflows for your unique brand and industry
- Need guidance on reducing marketing bottlenecks
Plus, with 90 days of private Slack access, you’ll have direct support during the critical implementation phase when questions are most likely to arise.
Do you offer a money-back guarantee?
We don’t – and here’s why. The AI-Powered Marketing Department is for businesses who are ready to transform their marketing operations and implement AI strategically across their team. The system is proven to work, but only if your organization is committed to implementation.
If you’re still in the ‘thinking about it’ phase or aren’t ready to evolve your marketing department’s capabilities, this isn’t the right time to join. But if you’re ready to build an AI-powered marketing department that scales output while reducing bottlenecks, you won’t need a guarantee – you’ll be seeing results within days of implementation.
When does the course start?
You’ll get immediate access to all existing content as soon as you purchase. We launched the first module in early December, released the second in January, and we’re continuing to add new lessons and content regularly throughout 2025.
This isn’t theoretical content – it’s the exact AI implementation training I’ve been using successfully with my private clients, now transformed into a comprehensive, self-serve format.
After purchase, you’ll receive your login details in your confirmation email. You can start implementing these frameworks with your marketing team right away, and you’ll get notifications whenever we add new content – ensuring you never miss an update.
Your lifetime access includes all future content additions at no extra cost, keeping your organization ahead of the curve as AI capabilities evolve.
What if we have questions while going through the course?
The tutorials are designed to be comprehensive and self-sufficient, walking your team through every step of using AI tools for marketing assets. You won’t be left wondering “but what about…?” – we’ve anticipated and addressed the common questions that come up during implementation.
If you choose the Department Access + Coaching tier, you’ll have direct access to me through our private Slack channel for 90 days. This is invaluable during the critical implementation phase when specific questions about your unique situation are most likely to arise.
And if you find you need additional support down the road? While not included in the current pricing, there may be opportunities to purchase consulting sessions based on availability.
What if I want my business to work 1:1 with you?
Your best option right now is the Department Access + Coaching tier. Through two strategic coaching calls and 90 days of Slack access, you’ll get direct guidance on implementing these AI strategies across your marketing department.
The reality is, as a Fractional CMO, I’m highly selective about 1:1 clients, taking on only a few each year. My client roster typically books out months in advance, and openings are extremely rare. When they do occur, I notify my email list first.
However, if you’d like to start the conversation, you can book an Exploratory Call here.
What if I have questions not answered here?
Have a question we haven’t covered? Email support@bixamedia.com and my team will get back to you with the answers you need.
The AI-Powered Marketing Department is perfect for you if:
✅ You’re a business owner with a marketing team or department (yes, contractors and fractional team members count!)
✅ You want to scale marketing output without adding headcount
✅ You need to reduce your involvement in marketing decisions
✅ You’re ready to implement AI across your department
✅ You want to elevate your team’s strategic capabilities
✅ You need a consistent approach across your entire team
This is NOT for you if:
❌ You’re just curious about AI but not ready to implement
❌ You’re looking for generic prompts or basic AI tutorials
❌ You’re not ready to evolve your team’s capabilities
❌ You’re hoping for a ‘magic button’ that requires no effort
The truth is, AI is transforming marketing whether we like it or not. The question isn’t if you’ll adapt – it’s whether you’ll use it to multiply your department’s output and impact now, or watch your competitors do it first.
If you’re ready to build an AI-powered marketing department that scales output while elevating your team’s strategic capability, we’ll show you exactly how to make that transformation happen.
You can keep being the marketing bottleneck in your business, watching your competitors scale their marketing output while your team remains stuck in implementation mode.
Or you can join the businesses who are already using AI to multiply their marketing output and impact, while maintaining current team size and costs.
The AI-Powered Marketing Department gives you everything you need to:
- Implement AI efficiently across your team
- Scale marketing output without adding headcount
- Enable strategic decision-making
- Free yourself from daily marketing decisions
- Transform your marketing bottleneck into a growth engine
Join the AI-Powered Marketing Department today:
- ✓ Transform your entire marketing department
- ✓ Lifetime access for teams up to 15 people
- ✓ Future updates included
- Everything in Department Access, plus:
- ✓ Two 90-minute strategic coaching calls with Lauren
- ✓ 90 days of private Slack channel access
- ✓ Recordings of coaching calls for team reference
- ✓ Flexible scheduling within 3 months
- ✓ Transform your entire marketing department
- ✓ Lifetime access for teams up to 15 people
- ✓ Future updates included
- Everything in Department Access, plus:
- ✓ Two 90-minute strategic coaching calls with Lauren
- ✓ 90 days of private Slack channel access
- ✓ Recordings of coaching calls for team reference
- ✓ Flexible scheduling within 3 months
The combination of AI efficiency and elevated team capabilities is the key to building a marketing department that truly scales.
The AI-Powered Marketing Department shows you exactly how to make that transformation happen – multiplying your marketing output while freeing you to focus on your role as visionary leader.