Marketing demands keep growing. More channels. More content. More pressure to deliver results.
Whether you’re responsible for marketing for clients, your own business, or your organization, the expectation is clear: drive more impact, faster.
But throwing more time or people at the problem isn’t always sustainable or cost-effective. You need a way to scale marketing output without sacrificing quality or burning out your resources.
That’s where AI enters the picture – not as a replacement for human expertise, but as a powerful tool for scaling impact and elevating your focus. The question isn’t whether to implement AI, but how to do it strategically and systematically.
If you’re ready to scale your marketing impact through strategic AI implementation, we’ve got you covered.
The AI-Powered Marketing Department gives you everything you need to turn AI into your competitive advantage.
Hi, I’m Lauren Pawell, founder of Bixa Media + creator of the AI-Powered Marketing Department.
After 14 years as a Fractional CMO and Marketing Strategist, I’ve watched marketing demands grow exponentially while resources remain constrained. When AI emerged as a potential solution, I saw both the opportunity and the challenge.
When my team and I first tried AI, the results were frustrating. Generic outputs. Inconsistent quality. Hours wasted trying to get usable results. But I knew there had to be a better way.
So I dove deep into understanding exactly what makes AI work for marketing – not just in theory, but in real-world applications. Testing, refining, and documenting what actually drives results. That’s when I realized random tools and generic prompts won’t get you there. You need a strategic system for implementation that maintains quality while scaling impact.
The result? The AI-Powered Marketing Department – a comprehensive system for turning AI into your strategic advantage, whether you’re a freelancer, business owner, or marketing leader.
Lauren Pawell, MBA
Founder, Bixa Media + Creator of the AI-Powered Marketing Department
Her journey from medical devices in Europe to digital campaigns for major brands led to a crucial insight: growing businesses need access to strategic marketing leadership to truly thrive. This revelation led her to establish Bixa Media in 2011, where she’s helped countless businesses transform their marketing results through strategic systems and innovation.
Lauren’s unique background – combining medical device precision, digital marketing expertise, and AI innovation – gives her a distinctive approach to marketing transformation. Her results speak for themselves, including generating $262,822.58 in sales for a client using only 9 emails.
Today, she’s at the forefront of another transformation – helping freelancers, business owners, and marketing leaders harness the power of AI to achieve breakthrough results. Her obsession with turning marketing complexity into measurable growth has evolved into creating AI-powered marketing departments that deliver consistent results without increasing overhead.
Lauren has appeared as a guest expert for platforms including 90 Day Year Live, Thrive Global, Freshbooks, and LeadPages, and served as guest faculty at the Laguna College of Art and Design and YoSan University. What drives her today is helping businesses and marketers reclaim their time while achieving better results – using AI to elevate their focus from production to strategy.
When she’s not transforming businesses through strategic marketing, Lauren enjoys hiking, camping, and exploring new places with her husband and their two dogs. (The cat holds down the fort at home.) She’s also passionate about mentoring with Big Brothers Big Sisters and Colorado Hosting Asylum Network.
Who We Help
Whether you’re:
- A freelance marketer looking to scale your impact without sacrificing quality
- A solopreneur ready to transform sporadic marketing into consistent results
- A VA wanting to evolve into a trusted marketing coordinator
- A business owner needing to scale marketing without adding headcount
- A marketing leader expected to drive better results with current resources
The AI-Powered Marketing Department gives you a proven system for turning AI into your strategic advantage.
Ready to see exactly how?
Choose your path:
Ready To Get Started?
The AI-Powered Marketing Department gives you a complete implementation system. You’ll get everything you need to scale your marketing impact while maintaining quality – whether you’re implementing AI individually or across your entire department.