For VAs who see the opportunity in their clients’ growing marketing needs…
What If You Could Transform Your VA Role Into Trusted Marketing Coordinator By Mastering AI Tools That Handle The Production Work… Giving You The Confidence To Deliver Real Results & Command Better Rates?
You know you could deliver more value through better marketing. Creating assets that actually drive results. Making strategic recommendations. Becoming the trusted marketing coordinator your clients need.
But instead? You’re stuck in task-taker mode.
Another social post to schedule. More emails to format. Blog posts to upload. The endless cycle of executing marketing tasks without the confidence to make strategic suggestions – while watching marketing VAs command higher rates for similar work.
And here’s the real kicker: The more marketing tasks you take on, the more obvious the gap becomes between task execution and real marketing value.
Every client wants more marketing help. Every project involves more marketing tasks. Marketing requests keep coming in from clients, and you see the opportunity to become more valuable to them.
But without real marketing training, you’re limited to following their directions – never quite sure how to take initiative or suggest better approaches that could drive real results.
You’re trapped in the VA’s paradox: You need marketing expertise to command higher rates, but you’re too busy executing tasks to build that expertise… and not confident in your marketing knowledge to charge more for what you’re already doing.
And now? AI is transforming marketing faster than ever. You see other VAs talking about it, using it, evolving their services with it. But your attempts with ChatGPT have been frustrating at best – producing generic outputs that don’t match client standards.
And here’s what makes this moment even more critical: The market is splitting into two types of VAs – those stuck in task execution mode as AI makes basic tasks easier, and those evolving into strategic marketing coordinators who are becoming more valuable to their clients.
You know you need to master AI before it masters you.
But when are you supposed to find the time to figure it out – let alone build real marketing expertise? Between client tasks, admin work, and the constant pressure to deliver?
The truth is, if something doesn’t change soon:
- You’ll keep trading time for basic task execution
- Marketing-specialized VAs will win better clients
- You’ll fall further behind as AI transforms the industry
- Your income will stay capped by your current skill set
- That dream of becoming a trusted marketing coordinator? It’ll remain just that – a dream
- And worst of all? You’ll miss this opportunity to transform your VA business into something more valuable
But imagine a different future…
You start your day feeling confident, not uncertain. Opening your laptop to tackle marketing projects knowing exactly how to deliver real value – not just execute tasks. No more wondering if you’re doing it right.
Because now you have a secret weapon: an AI-powered marketing system that handles the production work while building your strategic skills.
Those social posts your client needs? Created with purpose, not just scheduled. The email campaign they requested? Crafted strategically, not just formatted. Blog content? Optimized for results, not just uploaded.
This isn’t about replacing your VA expertise – it’s about elevating it. While AI handles the marketing production work, you’re:
- Making strategic recommendations that clients value
- Delivering marketing assets that drive real results
- Growing your marketing coordination skills
- Building confidence in your marketing decisions
- Knowing how to market your own services
- Finally commanding rates that reflect your true value
Best of all? You’re becoming the trusted marketing resource your clients need. Because now you have both the marketing knowledge and AI tools to deliver real value – transforming from task-taker to strategic marketing coordinator.
No more uncertainty. No more following directions blindly. Just the confidence to deliver better marketing results and command higher rates.
Now, you might be thinking…
“I don’t have formal marketing training – can I really deliver marketing results?”
Here’s the truth: With the right system and tools, you can learn to create effective marketing assets and make strategic recommendations. You don’t need a marketing degree – you need practical knowledge combined with AI tools that handle the production work.
“I’ve tried AI tools before – they just create generic content.”
It’s not about the AI tool itself – it’s about having an AI-powered system that knows exactly what to create and how to maintain quality. When you know what goes in, you can predict what comes out. Plus, you’ll learn the marketing principles behind why certain approaches work better than others.
“What if my clients just use AI themselves?”
Let them try. They’ll quickly discover what you already know – that successful marketing isn’t about just creating assets, it’s about strategic implementation. Your value will be in combining marketing knowledge with AI efficiency to deliver real results.
“I don’t have time to learn both marketing AND AI.”
That’s exactly why this system works. You’ll learn marketing principles while mastering AI tools that handle the production work. The time you invest in learning this system will save you countless hours while increasing your value to clients.
The reality is, AI isn’t going away. The question isn’t whether to adapt – it’s whether you’ll use it to transform into a valuable marketing coordinator now, or watch other VAs do it first.
So how do you make this transformation happen?
You could spend months piecing together marketing knowledge from random blog posts and YouTube videos, trying to figure out what actually works. Getting increasingly frustrated as you guess your way through client marketing requests.
You could test different AI tools on your own, hoping to stumble upon something that produces usable results. (Good luck finding guidance that goes beyond “write better prompts!”)
Or you could keep executing marketing tasks without real direction, watching other VAs evolve into valued marketing coordinators while you stay stuck in implementation mode.
The reality is, as AI tools become more accessible, the VA market is splitting into two types of service providers:
- Those stuck in basic task execution, watching their value diminish as AI makes production work easier
- Those who’ve evolved into trusted marketing coordinators, becoming more valuable to their clients by delivering real marketing results
Your clients need more than just marketing task execution. But you can’t deliver that value without the right training and tools.
But there’s a better way.
Introducing the AI-Powered Marketing Department
Your complete system for transforming from task-taker to trusted marketing coordinator – giving you both the marketing knowledge and AI tools to deliver real results and command better rates.
This isn’t just another course about AI tools. This is your complete roadmap for:
- Understanding what makes marketing actually work
- Creating high-quality marketing assets efficiently
- Making confident strategic recommendations
- Delivering real marketing value to clients
- Building a more valuable service offering
Built specifically for VAs who want to evolve from task execution to marketing coordination, this system gives you everything you need to make that transformation happen.
Hi, I’m Lauren Pawell, founder of Bixa Media and creator of the AI-Powered Marketing Department.
When AI tools started emerging, I saw both the opportunity and the challenge. Like many, my first attempts were frustrating. Generic outputs. Inconsistent quality. Hours wasted trying to get usable results.
But I knew there had to be a better way. So I dove deep into understanding exactly what makes AI tools work for real marketing assets. Not just theory or generic prompts – but actual, practical applications combined with the marketing principles that drive real results.
The result? A complete system for using AI to handle marketing production work efficiently and effectively. One that’s helped our clients:
– Transform task execution into strategic coordination
– Deliver marketing assets that actually work
– Build confidence in marketing decisions
– Command higher rates for enhanced services
Now I’m sharing this exact system with VAs who want to make the same transformation – from task-taker to trusted marketing coordinator.
Inside the AI-Powered Marketing Department, you’ll get everything you need to transform from task-taker to trusted marketing coordinator:
Complete Frameworks for Every Major Marketing Asset
- Email sequences and newsletters that drive engagement
- Social media content that builds authority
- Landing pages that convert
- Blog posts that attract traffic
- Website copy that works
- And more…
For each type of asset, you’ll learn:
- The marketing principles behind what works and why
- Exactly what inputs create high-quality outputs
- How to maintain brand standards consistently
- What elements to optimize for better results
- Where to focus for maximum impact
- Real examples showing what goes in and what comes out
- Templates ready to use with client work
Comprehensive Marketing System
You’ll master creating every type of marketing asset with AI:
- Marketing campaigns that convert
- Email sequences that engage
- Social media content that resonates
- Strategic content that builds authority
- Brand voice guidelines that maintain consistency
Quality Control & Optimization Framework
Learn exactly how to:
- Set up measurement systems that track impact
- Ensure consistently high-quality outputs
- Implement proven optimization strategies
- Manage resources effectively
- Scale your marketing services
Plus, you get access to all future updates as AI capabilities evolve – ensuring you stay ahead of the curve without having to figure it out yourself.
Here’s exactly how the AI-Powered Marketing Department works:
Module 1: Master the Foundations
First, you’ll learn the core principles that make marketing work – no degree required. This isn’t about theory – it’s about understanding what drives real results. You’ll discover:
- What actually makes marketing effective
- How different marketing assets work together
- Why certain approaches get better results
- Essential frameworks that ensure success
Module 2: Creating Marketing Assets with AI
This is where you’ll transform your marketing services. For every major marketing asset, you’ll get:
- Step-by-step guidance for creating high-quality outputs
- Real examples showing exactly what goes in and what comes out
- Templates ready to use with client work
- Strategic points to focus on for better results
You’ll master:
- Marketing campaigns that convert
- Email sequences that engage
- Social media content that resonates
- Strategic content that builds authority
- Brand voice guidelines that maintain consistency
Module 3: Measuring & Optimizing Your AI-Powered Marketing
Here’s where you ensure consistent excellence:
- Setting up measurement systems that track impact
- Quality control processes that work
- Optimization strategies for better results
- Resource management for maximum efficiency
Every lesson is designed for immediate implementation with your client work. This isn’t about theory – it’s about transforming your VA services into valuable marketing coordination, saving you time while delivering better results for your clients.
Common Questions
About the AI-Powered Marketing Department:
How is this different from other AI marketing courses?
Most AI marketing courses focus on individual tools or theoretical concepts. This is different. The AI-Powered Marketing Department is built specifically for VAs who want to combine marketing knowledge with AI efficiency – giving you everything you need to evolve from task execution to marketing coordination.
You’ll get actionable tutorials for every tool, plus the marketing principles behind what makes them effective. No fluff, no theory, just practical implementation you can use immediately with your clients.
Do I need prior marketing experience?
No – this course is designed for VAs at any marketing knowledge level. Whether you’re just starting to handle marketing tasks or already creating marketing assets for clients, the tutorials start with the fundamentals and advance to practical applications. You’ll learn both the ‘how’ and the ‘why’ of effective marketing.
How long will it take to complete the training?
The training is entirely self-paced, so you can move through it as quickly or gradually as works best for your schedule. Since you have lifetime access, there’s no pressure to rush through the content. You can return to any section as needed and review tutorials when taking on new marketing projects.
The modules are designed so you can start with what’s most relevant to your immediate needs. Need to create better social media content? Start there. Want to improve email campaigns? Jump to that section.
What kind of results can I expect?
You’ll see immediate improvements in both efficiency and quality. Tasks that used to take hours can often be completed in minutes – like creating social media content for the entire month in under an hour, or drafting email campaigns in a fraction of the usual time.
More importantly, you’ll understand the marketing principles behind what works, giving you the confidence to make strategic recommendations and deliver better results for your clients.
What technology or tools do I need?
Inside the course, you’ll find recommendations for AI tools at various price points to fit different budgets. The tools we recommend are selected based on their ROI – each one will pay for itself quickly through time savings and enhanced service value.
What happens when new AI tools are released?
The AI landscape is constantly evolving, and so does this course. As new AI tools emerge and existing ones update their features, we regularly refresh the course content to keep you current.
Your lifetime access includes all these updates at no additional cost. When we add new tutorials, tools, or strategies, you’ll get immediate access – ensuring you stay ahead of the curve without any extra investment.
Do you offer a money-back guarantee?
We don’t – and here’s why. The AI-Powered Marketing Department is for VAs who are ready to transform from task-taker to trusted marketing coordinator. The system is proven to work, but only if you’re committed to implementing it.
If you’re still in the ‘thinking about it’ phase or aren’t ready to enhance your marketing services, this isn’t the right time to join. But if you’re ready to evolve your VA role and deliver real marketing value, you won’t need a guarantee – you’ll be seeing results within days of implementation.
When does the course start?
You’ll get immediate access to all existing content as soon as you purchase. We launched the first module in early December, released the second in January, and we’re continuing to add new lessons and content regularly throughout 2025.
This isn’t theoretical content – it’s the exact AI implementation training I’ve been using successfully with my private clients, now transformed into a comprehensive, self-serve format.
After purchase, you’ll receive your login details in your confirmation email. You can start implementing these frameworks with your client work right away, and you’ll get notifications whenever we add new content – ensuring you never miss an update.
Your lifetime access includes all future content additions at no extra cost, keeping you ahead of the curve as AI capabilities evolve.
What if I have questions while going through the training?
The tutorials are designed to be comprehensive and self-sufficient, walking you through every step of using AI tools while explaining the marketing principles behind them. You won’t be left wondering “but what about…?” – we’ve anticipated and addressed the common questions that come up during implementation.
And if you find you need additional support down the road?
While not included in the current pricing, there are opportunities to purchase consulting sessions with Lauren based on availability. These sessions are perfect for getting personalized guidance on your specific client situations or advanced implementation strategies.
What if I want my clients to access this training?
If you want to share this training with your clients’ marketing teams, you’ll want to check out our Department Access option. It’s specifically designed for teams of up to 15 people and is priced to make it a no-brainer compared to purchasing individual licenses.
With Department Access, everyone can learn and implement together, ensuring consistent quality and results across all marketing initiatives. Plus, each team member gets their own login to track their progress independently. You can learn more about Department Access here.
What if I have questions not answered here?
Have a question we haven’t covered? Email support@bixamedia.com and my team will get back to you with the answers you need.
The AI-Powered Marketing Department is perfect for you if:
✅ You’re a VA handling marketing tasks for clients
✅ You want to deliver more value through better marketing
✅ You’re ready to move beyond basic task execution
✅ You want to build real marketing knowledge and confidence
✅ You’re ready to use AI tools but want to maintain quality
✅ You want to evolve into a trusted marketing coordinator
This is NOT for you if:
❌ You’re just curious about AI but not ready to implement
❌ You’re looking for generic prompts or basic AI tutorials
❌ You’re not interested in learning marketing principles
❌ You’re hoping for a ‘magic button’ that requires no effort
The truth is, AI is transforming marketing whether we like it or not. The question isn’t if you’ll adapt – it’s whether you’ll use it to evolve into a valuable marketing coordinator now, or watch other VAs do it first.
If you’re ready to transform from task-taker to trusted marketing coordinator, the AI-Powered Marketing Department will show you exactly how to make that transformation happen.
You can evolve your VA role into something even more valuable by combining marketing knowledge with AI efficiency – delivering real results for your clients while building your expertise as a trusted marketing coordinator.
The AI-Powered Marketing Department gives you everything you need to:
- Master AI tools that handle marketing production
- Build real marketing knowledge and confidence
- Deliver better results for your clients
- Command higher rates for your services
Join the AI-Powered Marketing Department today:
- ✓ Perfect for virtual assistants or freelancers
- ✓ Lifetime access for one person
- ✓ Future updates included
- ✓ Perfect for virtual assistants or freelancers
- ✓ Lifetime access for one person
- ✓ Future updates included
Marketing knowledge combined with AI efficiency is the key to becoming a truly valuable marketing coordinator.
The AI-Powered Marketing Department shows you exactly how to make that transformation happen – turning marketing tasks into real marketing results while building your confidence and expertise.